MBTA to Seek Corporate Sponsorship
The plan could help a financially strapped institution
Executives from the Massachusetts Bay Transportation Authority presented a plan Tuesday to the agency’s financing board to begin selling naming rights for 11 stations, including Downtown Crossing, Park Street, and Back Bay. Ultimately, the T would endeavor to put station names up for bid systemwide, making it, along with Chicago’s transit authority, one of only two in the nation with such a plan, according to the Boston Globe.
While commuter rail stations like the ones in Stoughton, Canton, Sharon and Brockton would not be sponsored under the plan, it would help an institution in a dire financial situation.
The perennially cash-strapped T, which is set to raise fares Sunday, could garner $18.4 million total a year if 11 prominent stations found suitors. Over eight years, that would translate into $147 million.
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